We're almost a year into the global pandemic and it should be clear to everyone by now that digital media and social platforms have become critical to pretty much any brand and frankly, any individual! From re-invented town halls to happy hours with friends, digital communication tools have been our lifeline.
Good News - you can take a LOT of what we have previously done in a more traditional way and translate it to a virtual world!
Town Halls - Zoom has been a great tool to use for those and an added plus has been that most are now being recorded and can be shared to an even wider audience.
Meetings - I'm now seeing many requests that meetings remain virtual in the future. Why? There's accessibility for one thing -- it's much easier to participate and we've removed many barriers for the disabled and transportation/geographical locations are no longer important. I'm located in the Bay Area where it can take you an hour or more to just get to the physical meeting location and don't get me started on parking issues.
Facebook Live has also proved to be a very valuable tool for many industries - it gives you a way to communicate with any of your customers/constituents/supporters and share information and get instant feedback.
Some of my favorite tools have been Zoom, GoToMeeting, Facebook Live, Instagram, Mailchimp and Survey Monkey!
Experiment, have some fun with it, communicate... and wear your masks!