Susana Williams - President & Founder
Committed to being involved with EVERY client!
Susana Williams - President & Founder
Committed to being involved with EVERY client!
- Susana has extensive experience in the "New" Media Spaces. After working for several years in Traditional Media where she worked for Broadcast Powerhouses Clear Channel, Infinity Broadcasting and Inner City Broadcasting, she made the leap into the very new and exciting world of Digital Media.
- She started off her Digital Career at Weather.com working with Microsoft, Razorfish (then Avenue A), Best Buy, Overstock, Classmates Online and others. While there she created, sold and executed Weather.com's first Video campaign to Microsoft and she also was responsible for Weather.com's first Integrated Program with REI and included both Television and Online Integration.
- During her career, she has worked extensively with Entertainment clients including Universal Studios, Sony Pictures, Fox, Disney along with top brands in the Online and Studio Gaming space, including Microsoft and Screenlife Games (Paramount). In the early days of Social Media, she joined Facebooks #1 App Developer, Rock You where she jumped head first into the fast paced worlds of Social Games and Virtual Currency.
- Mobile was heating up in a big way in 2011 and she joined the team over at Voltari (formerly Motricity). While there she helped clients including Kroger and Subway navigate the mobile waters while introducing them to new ways of Targeting, using Rich Media, custom programs and more.
- Susana was also part of the Cardlytics team introducing ad agencies to a brand new Platform - Card Linked Marketing. She helped Optimedia create the first ever and extremely successful, Card-Linked Marketing program for Denny's. She also worked with Initiative on their Carl's Jr. campaigns and with all of the major Film Studios. Most recently, she opened up the Western Region for Curejoy, a hot new social media startup. There she worked with big brands and helped them create and execute a wide variety of social media programs including campaigns using customized networks of online social media influencers.
- Cause Marketing - Susana created and executed many non-traditional programs in a variety of industries including packaged goods (Campbell's, General Mills, Kraft, Keebler and more), Health and Beauty (Method, Estee Lauder, etc.) - one such program created a brand new revenue stream for a regional broadcast group.
- And..then there's Content... whether producing content (Susana is a killer writer), curating it or editing, she will make sure your digital footprint makes an impact!
- Most currently she has been helping various candidates, issues and communities with their organizing efforts. Working for progressive candidates and issues, she ran the email campaign for a national candidate during the 2016 general election, worked as an organizer for a presidential candidate in 2016 and 2020, ran social media for a Bay Area city issue campaign in the 2018 election, worked on strategy/execution for the successful Vote Yes on Measure W campaign in Antioch and just completed a multi-faceted and extensive community education project where she took a traditional outreach project and pivoted to a completely virtual (due to the pandemic) community education program for the East Contra Costa Fire Prevention District.
Who Else Will Be On Your Team?
I believe in excellence and working with the best and that's exactly what you get with Route 66 Social. I bring on board specialists who are the best in their field as needed on projects. This gives you the highest level skill and expertise while being budget friendly.
Need an app? New product launch? Exploring Blockchain? Want to start a Blog?? That's all covered and more....
I believe in excellence and working with the best and that's exactly what you get with Route 66 Social. I bring on board specialists who are the best in their field as needed on projects. This gives you the highest level skill and expertise while being budget friendly.
Need an app? New product launch? Exploring Blockchain? Want to start a Blog?? That's all covered and more....
- Media Buying and Creative Production/Execution
- Social and Digital Media Strategy
- Data Strategy and Implementation
- Rich Media Production
- Game and App Development
- E-Commerce/Mobile Wallet Development
- Blog/Website Development
- Graphics Services